It is easy to really feel overwhelmed in right this moment’s huge magnificence panorama. In a $ 500 billion trade that continues to develop at a fast tempo, manufacturers manufacture merchandise at a fee that additionally provides me, a magnificence editor, whiplash.
With all these product launches additionally comes numerous waste. In keeping with Zero Waste, the wonder trade produced over 120 billion packages in 2018 alone – most of which aren’t recyclable – and that quantity will proceed to extend if we do nothing about it. In a chunk I wrote final 12 months and questioning whether or not the wonder trade wants a tsar, I stated: “With out sturdy, fast and lasting reductions in carbon dioxide emissions, humanity will destroy the situations required for our survival.” Merely put, we have to drastically cut back our over-consumption habits.
Within the spirit of doing extra with much less, for Coveteur’s inaugural Magnificence All-Stars, we have determined to reformulate the dialog about magnificence awards in a manner by no means seen earlier than: by presenting 5 winners to our readers. Sure, you learn that proper – solely 5. As an alternative of bombarding you with lots of of merchandise that you don’t really want, we determined to spotlight the manufacturers that stand out within the house by their efficient merchandise, dedication to sustainability and revolutionary visions. (You’ll be able to learn extra about our management course of, in collaboration with Bluebird Local weather, right here.)
We don’t imagine that these manufacturers are excellent, however our winners are proof {that a} sustainable future doesn’t must sacrifice high quality or type. We hope you’re keen on them – and their founders – as a lot as we do.