Joah Magnificence has teamed up with Track Sweet and Paige Piskin (referred to as the sweetness filter queen) to offer customers the # Joah30sEyeliner Problem.
The roulette-style eyeliner problem provides members 30 seconds to finish the chosen eyeliner look with considered one of Joah Magnificence’s iconic Line Up Felt or Brush Tip Eyeliner.
To begin the problem, Joah Magnificence collaborated with filter maker Paige Piskin and all through June, July and August, the model will collaborate with Emily Robinson, Katie Farhood, Mary Skinner, Spencer Hedges, Indigo and lots of extra to showcase their eyeliner abilities.
Joah interprets to “I prefer it” in Korean. As a nod to Joah Magnificence’s identify and legacy, the model’s first authentic track is known as “I Like It Like That.” Stuffed with epic 808s, odd synths and Korean-American Ok-Pop vocals, the model felt the track was made for the right backdrop for the # Joah30sEyeliner Problem.
“By considering like a creator, Track Sweet began a inventive idea with a give attention to figuring out what makes Joah Magnificence distinctive,” defined Christine Hunt, co-founder of Track Sweet. “We went to Joah Magnificence’s roots. We wished to create a playful strategy to take this ahead with out sounding too industrial. ”
As well as, Track Sweet found that Ok-Pop was on pattern with Joah Magnificence’s goal demographics and picked up over 234 billion views on TikTok.
Paige Piskin, “Filter Queen”
Paige Piskin has been named a “legend” by the metaverse of Vice, an inventive “grasp” of augmented actuality by Meta and the “Queen” by filters by her followers. She has been thrown into viral fame together with her art work that has obtained over 100 billion views and is utilized by Billie Eeilish, Joe Jonas, Ariana Grande, Kendall Jenner and Bella Hadid. As well as, Piskin is not any stranger to the sweetness business, working with cosmetics firms resembling Joah Magnificence, L’oreal, City Decay and NYX.
“Joah Magnificence is a inventive make-up model with a incredible product that made it the right collaboration to create such a enjoyable make-up filter and TikTok problem,” mentioned Piskin. “The Joah Magnificence eyeliner could be very sharp, which lets you create exact detailed patterns, and the filter helps to mirror the opposite eye, which makes it really feel very pure and even simpler to attract.”
Joah Magnificence Line Up Precision Felt Tip Liquid Eyeliner ($ 8.99) gives most management to create the right winged look. A water-proof liquid eyeliner that glides on with a quick-drying shade out there in each black and brown, the precision felt tip deposits the correct quantity of shade to create a pointy line, from delicate and slim to an on-point cat eye. The formulation is infused with lash-enhancing biotin and is smudge-proof.