Males’s and girls’s rights are bought individually within the ICC’s media procurement

The Worldwide Cricket Board (ICC) has launched its first Invitation To Tender (ITT) for media rights for the subsequent cycle of ICC occasions starting in 2024.

The supply, which has been launched as we speak, is just for the Indian market with as much as six packages obtainable on TV, digital or a mixture of each.

ICC’s CEO, Geoff Allardicestated: “Worldwide cricket persistently attracts massive audiences and it drives quite a lot of curiosity from TV firms for ICC occasions.

“We now have greater than a billion followers passionately following the sport globally, and they’re going to look ahead to seeing the most effective gamers on the planet compete for cricket’s most prestigious trophies.

Males’s and girls’s rights can be bought individually for the primary time, and potential companions can supply 16 males’s occasions (over 8 years) and 6 girls’s occasions (over 4 years), which totals 362 * and 103 * matches respectively.

Allardice continued: “The curiosity in girls’s cricket has elevated considerably during the last 5 years and we have now made a long-term strategic dedication to speed up the expansion and division of rights for our girls’s occasions will play a significant function in it.

“We’re in search of a broadcast associate who is worked up concerning the function they’ll play in growing the ladies’s sport and guaranteeing that extra followers than ever earlier than can get pleasure from it.”

events should now submit a bid for the primary 4 years of males’s occasions, whereas additionally having the chance to bid on an eight-year partnership.

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