Sephora provides free identical day supply on all orders June 21 – WWD

Sephora meets shoppers’ elevated want for pace.

To have fun the summer time solstice on Tuesday, the sweetness retailer will provide free same-day supply on orders positioned earlier than 4pm native time on Sephora’s web site or app.

No minimal bills are required, however the provide is simply out there to members of the Sephora Magnificence Insider program.

Orders positioned after 16.00 native time will nonetheless qualify for the promotion, however will as a substitute be delivered the following day.

The initiative promotes Sephora’s same-day supply program, which has confirmed to be a compelling worth proposition for shoppers since its launch in September 2020, the corporate stated. By means of this system, prospects can get their orders in as little as an hour for a flat payment of $ 6.95.

A survey performed by Sephora in June 2022 confirmed that quick product supply was a significant concern amongst shoppers, with 63 % of survey members citing magnificence “emergencies” – comparable to operating out of a product and needing a fast alternative – as a motive to they’d seek for supply the identical day.

Two years into its partnership with InstaCart, Sephora introduced that it was additionally merging with Goal Corp.-owned supply firm Shipt for its same-day supply, in March 2022.

Different corporations have began testing and operating same-day supply companies lately, inclding Amazon, CVS, Goal and Ulta Magnificence, who partnered with DoorDash for his or her service, which was launched in choose US cities in November 2021 and prices a flat payment of $ 9.95.

FOR MORE FROM WWD.COM, SEE:

35 finest magnificence offers to buy at Sephora Magnificence Insider Sale

What’s behind Martin Brok’s departure from Sephora

The perfect new magnificence merchandise to strive in Might 2022

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