Picture credit score: ‘The Great thing about Blackness / HBO Max
The fantastic thing about blacknessa documentary that tells the story of Vogue Honest Cosmetics, the primary cosmetics line created primarily for black girls, is out there to stream on HBO Max.
Eunice Johnson – the co-founder of JET and EBONY Magazines – created the corporate in 1973 after she couldn’t discover merchandise that complemented the pores and skin shade of the fashions that have been a part of the Ebony Vogue Honest. The rising cosmetics firm gave darker tones of lipstick and eye shadow in distinction to the extra frequent, impartial shades.
“She began this firm to actually present an answer to an issue,” mentioned Cheryl Mayberry McKissack, president of the Vogue Honest. “The final cosmetics firms that offered cosmetics didn’t make shades for coloured girls.”
In keeping with the Hollywood Reporter, the documentary contains interviews with fashions, entertainers and trend consultants equivalent to superstar MUA Sam Tremendous, designer Sergio Hudson and Grammy-winning singer, songwriter and actress Kelly Rowland.
“Vogue Honest Cosmetics supplied among the most vital cultural moments for coloured folks,” mentioned Tremendous. “With little or no illustration in cosmetics, Eunice Johnson wrote historical past on her personal and created a haven for coloured girls in cosmetics – for each customers and workers. I used to be proud to take part within the documentary and speak concerning the historic rise, the case and “The launch of this iconic model. Turning into the primary Artistic Make-up Director and launching the primary co-branded assortment for the model has been a spotlight of my profession; a form of homecoming.”
After buying the corporate in 2019, McKissack and present CEO Desiree Rogers took the Vogue Honest to the following stage, with a full understanding of the wants of at present’s customers. It now gives vegan merchandise and comprises quite a lot of make-up choices for all pores and skin sorts.
“It truly is the primary cosmetics firm developed to honor the glamor, magnificence and trend of black girls. Black girls are on the cornerstone of this superb model, and we would not have a lot of them who’ve been round 50 plus years,” says Rogers.
Directed by Tiffany Johnson, The Great thing about Blackness was filmed in 2020 and produced by Sephora in collaboration with Epic Digital and Vox Artistic.
“One of many belongings you see in it’s that it tells the story and creates that bridge to have the ability to inform the story of what has been, nevertheless it’s simply as vital to inform the story of what’s and what might be,” in Mayberry McKissack. “And so, you have got three completely different divisions: what occurred, what occurs, after which you have got folks projecting what this implies for the long run.”
“The Vogue Honest has all the time been impressed by the sweetness, trend and glamor of black girls,” Rogers added. “It gave black girls the chance to expertise magnificence in the identical means that different girls have performed for many years, so we understood the significance of documenting the brand new launch. This documentary is a nod to the model, which was one of many first and continues to acknowledge and rejoice Black magnificence. ”