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Couture Conflict: Valentino Magnificence brings creativity, inclusivity and individuality to Paris Charles de Gaulle Airport Terminal 2F

FRANCE. L’Oréal Journey Retail has opened a Valentino Magnificence pop-up at Paris Charles de Gaulle Airport. The animation, situated in Terminal 2F, was launched on June 1.

Impressed by Valentino Artistic Director Pierpaolo Piccioli’s mantra ‘Cool, Colour, Couture’, the pop-up window deepens vacationers in Valentino Magnificence’s world. The full of life pop-up marks Valentino Magnificence’s first such activation within the Paris gateway and affords the model’s full vary of make-up and fragrances.

The popup has been described as a “Couture Conflict” expertise, which represents the worlds of youth tradition and luxurious. It has a wealth of immersive retail experiences that underline Valentino Magnificence’s colourful and inclusive ethos.

The full of life pop-up brings Valentino Magnificence’s mantra “Cool, Colour, Couture” to life by means of colourful shows, participating retail experiences and couture-inspired cosmetics

(Left) Buyers can take dwelling their very own voice print signature (proper) and get shade matched with the Modiface app

Within the pop-up window, customers can get pleasure from augmented reality-powered make-up consultations by way of L’Oréal’s Modiface iPad app. To attach the digital expertise with the true world, there are magnificence consultants on website to supply experience and apply full make-up seems.

The Voice Print expertise invitations prospects to create a novel voice-printed memento to take dwelling, whereas Key Infuser Robotic helps them customise their very own Valentino card. A UV printing machine permits customers to customise their chosen Valentino perfume or Go-Clutch whereas a photograph sales space serves as the right picture alternative for customers to rejoice their Valentino Magnificence expertise.

Magnificence counselors prolong the digital try-out expertise to the true world

The award-winning singer / songwriter / actress Girl Gaga is the face of Voce Viva

To run Valentino Magnificence and L’Oréal Journey Retail’s sustainable mission, the common Valentino strap will likely be changed with a studded bracelet, which will be reused as an adjunct. The model additionally refrains from utilizing paper luggage for intentionally manufactured, reusable textile cloth luggage.

The pop-up reveals Valentino Magnificence’s intensive product vary, from the collections Very Valentino, Rosso Valentino, Trio Forehead Pencil, DreamDust Glitter and Go-Clutch. The Very Valentino Basis collection is a lightweight basis that’s accessible in 40 totally different shades. The ultralight basis is provided with Roma Mild Advanced expertise to adapt colours to a variety of pores and skin tones. The Rosso Valentino lipstick line – which is available in an excellent satin and velvet matte end – is accessible in 50 vibrant shades. 4-star lipstick shades can be found within the EMEAI journey retailer.

4-star Rosso Valentino lipstick shades are displayed in EMEAI Journey Retail

Create your individual magnificence dream: Valentino Magnificence make-up is about multifunctional merchandise in a spread of inclusive shades and colours

Trio Forehead Pencil is a refillable, three-in-one forehead shaper and pencil; whereas DreamDust Eye Glitter provides good shine to all eye make-up seems. Go-Clutch is an revolutionary hanging coupling accent that’s utterly adaptable and refillable. It consists of a mini Rosso Valentino lipstick along with both a press powder basis or bronzer, which permits customers to enhance their make-up on the go.

Valentino Magnificence Make-up, a primary for maison, affords make-up for a brand new era of luxurious shoppers who’ve put apart conventional labels for gender, titles or boundaries.

As reported, Valentino Magnificence was the topic of a Moodie Davitt Highlight Collection eZine. Within the problem under, we inform the daring, colourful and splendidly artistic story behind Valentino Magnificence’s couture-inspired colour cosmetics line.

Click on right here to learn the Valentino Magnificence Make-up Highlight Collection eZine

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