FRANCE. L’Oréal Journey Retail has opened a Valentino Magnificence pop-up at Paris Charles de Gaulle Airport. The animation, situated in Terminal 2F, was launched on June 1.
Impressed by Valentino Artistic Director Pierpaolo Piccioli’s mantra ‘Cool, Colour, Couture’, the pop-up window deepens vacationers in Valentino Magnificence’s world. The full of life pop-up marks Valentino Magnificence’s first such activation within the Paris gateway and affords the model’s full vary of make-up and fragrances.
The popup has been described as a “Couture Conflict” expertise, which represents the worlds of youth tradition and luxurious. It has a wealth of immersive retail experiences that underline Valentino Magnificence’s colourful and inclusive ethos.
Within the pop-up window, customers can get pleasure from augmented reality-powered make-up consultations by way of L’Oréal’s Modiface iPad app. To attach the digital expertise with the true world, there are magnificence consultants on website to supply experience and apply full make-up seems.
The Voice Print expertise invitations prospects to create a novel voice-printed memento to take dwelling, whereas Key Infuser Robotic helps them customise their very own Valentino card. A UV printing machine permits customers to customise their chosen Valentino perfume or Go-Clutch whereas a photograph sales space serves as the right picture alternative for customers to rejoice their Valentino Magnificence expertise.
To run Valentino Magnificence and L’Oréal Journey Retail’s sustainable mission, the common Valentino strap will likely be changed with a studded bracelet, which will be reused as an adjunct. The model additionally refrains from utilizing paper luggage for intentionally manufactured, reusable textile cloth luggage.
The pop-up reveals Valentino Magnificence’s intensive product vary, from the collections Very Valentino, Rosso Valentino, Trio Forehead Pencil, DreamDust Glitter and Go-Clutch. The Very Valentino Basis collection is a lightweight basis that’s accessible in 40 totally different shades. The ultralight basis is provided with Roma Mild Advanced expertise to adapt colours to a variety of pores and skin tones. The Rosso Valentino lipstick line – which is available in an excellent satin and velvet matte end – is accessible in 50 vibrant shades. 4-star lipstick shades can be found within the EMEAI journey retailer.
Trio Forehead Pencil is a refillable, three-in-one forehead shaper and pencil; whereas DreamDust Eye Glitter provides good shine to all eye make-up seems. Go-Clutch is an revolutionary hanging coupling accent that’s utterly adaptable and refillable. It consists of a mini Rosso Valentino lipstick along with both a press powder basis or bronzer, which permits customers to enhance their make-up on the go.
Valentino Magnificence Make-up, a primary for maison, affords make-up for a brand new era of luxurious shoppers who’ve put apart conventional labels for gender, titles or boundaries.
As reported, Valentino Magnificence was the topic of a Moodie Davitt Highlight Collection eZine. Within the problem under, we inform the daring, colourful and splendidly artistic story behind Valentino Magnificence’s couture-inspired colour cosmetics line.