Ukrainian artist Floweirdy creates magnificence in a time of conflict – WWD

Though her native Ukraine continues to be ravaged by conflict, the artist often known as Floweirdy creates a little bit of surprising magnificence for the world.

The Ukrainian expertise, whose first title is Litovka, collaborated with the Ukrainian clothes model Sleeper for its newest promoting marketing campaign. Expert in rethinking trendy vogue and creating elegant footwear made from flowers, fruits, greens and different surprising finds corresponding to lollipops, medical masks and chestnut shells, she did simply that for the dreamy imagery.

As one of many greater than 7.7 million individuals who have left their houses in Ukraine because the Russian invasion started in late February, she stated her departure was so speedy that she left behind an unmade mattress and daffodils blooming on a window sill. “It is like one thing unfinished – an previous life that has been forcibly left behind. These are shattered desires and plans for the day and for all times,” she stated.

Though she snatched up her life in Ukraine to maneuver to Spain, she stated: “My coronary heart is in Ukraine. It’s not possible to deal with it and it’s not possible to flee from it.”

Now she prefers to remain indoors whereas absorbing the ache from her “massive dwelling, Ukraine.” After Russian troopers invaded, she turned disillusioned with magnificence, which “started to appear irrelevant, unimportant and unsavory.” I dreamed of with the ability to make magic footwear that may “preserve each Ukrainian girl and youngster secure”, stated Litovka, “sadly all I can do is make stunning footwear.”

A pair of footwear created by the artist with whipped cream.
Picture Courtesy Sleeper

After feeling like an artist since she was a baby, Litovka stated: “I don’t assume it is a job. I love to do it and be inside. It is higher to explain it from the surface.”

As said because it sounds, the artist defined, “On the identical time, I noticed that not a lot is unchanged. However the magnificence has not taken wherever, though I now really feel that I’m blind. I’ll attempt to see it once more and create it, even from tears . ”

Ukrainian artist Floweiirdy creates beauty in

The marketing campaign’s stylist Ira Lan additionally served as its mannequin and muse.

Sleeper contacted Litovka, who has designed as a serious on the School of Arts, concerning the challenge. Curious to admire easy issues that may evoke a poetic response, the artist stated, “Love makes them alive.” The sunny view has not been apparent in current months for Litovka, who wanted to be influenced to collaborate with Sleeper.

Impressed and inspired to “at the least give it a attempt” by her stylist buddy Ira Lan, they teamed up with Lan as a stylist, mannequin and muse. Despite the fact that they had been in numerous international locations, they managed to seek out the inspiration to see and create magnificence once more.

With the Sleeper marketing campaign, Litovka tried to create desires which are secure and exquisite. It required heads of purple cabbage, wild flowers, whipped cream and different surprising touches. “Let it’s a wierd different higher world, because the Chinese language thinker Chuang Tzu stated, the place you’re a carefree, great butterfly who desires of being you,” she stated.

Ukrainian artist Floweiirdy creates beauty in

Floweirdy imagined a pansy-clad linen picnic costume with Sleeper.
Picture Courtesy Sleeper

Artwork is each a buzzword and a superpower, “it is an act of empathy. It brings folks collectively and makes them human, in contrast to conflict, which divides and dehumanizes. Artwork and Ukraine will win, “she stated. “I don’t assume artwork ought to change the way in which folks see the world. I consider that if folks change, they will discover happiness and create magnificence. ”

At the moment, there isn’t any place the place she sells clothes designs. She creates what she likes and artwork for individuals who contact her, supplied she is impressed by the proposal. Total, she is most impressed by folks and likes to see what sort of magnificence they select for themselves and discover out why they do it. “I like probability in moments and photos.”


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