Verescence leads the way forward for environmentally pleasant glass packaging and inside design

Verescence, a world chief in glass packaging for the fragrance and cosmetics trade, affords regional manufacturing in 4 zones worldwide – together with in Atlanta, GA, with its state-of-the-art manufacturing and ornament facility. Because the drive for sustainable packaging – and “glazing” grows stronger, the provider more and more accepts magnificence model prospects who change from plastic to glass, particularly relating to skincare packaging. Right here, Jamie Matusow talks to Michel Levisse, VP Gross sales, New Product Improvement & Advertising and marketing — North America, in regards to the firm’s emphasis on sustainability — from native provide chain initiatives to lowering CO2 emissions — and why CSR is on the core of their DNA.

Verescence is a world chief in glass packaging for the fragrance and cosmetics trade. Our first glass manufacturing facility was created in 1896 in France, and for over 120 years Verescence has supplied the biggest magnificence manufacturers with its in depth experience. On the forefront of know-how, Verescence affords worldwide trade protection in 4 international locations. In the USA, now we have two state-of-the-art glass and ornament manufacturing services in Atlanta, GA.

Verescence is passionate in regards to the magnificence trade and has a novel glass and ornament know-how with unmatched industrial capability and capability available in the market. We’re continuously pushing the boundaries to offer high-quality, revolutionary and environmentally pleasant glass packaging options for worldwide and native manufacturers.

As the number one glassmaker for luxurious and premium perfume, our full ornament capability consists of silk screening, varnishing, sizzling stamping, faucet printing, gluing, marking, acid etching and likewise distinctive patented applied sciences akin to METAL’in & COLOR ‘i (inside silver or colour coating that’s suitable with perfume) and security glass (coating to extend the power of the glass).

Our international footprint and our company social accountability (CSR). We’ve a novel international footprint with manufacturing services within the US, Europe and Asia, near our prospects for a brief and native provide chain.

CSR is the core of our DNA. Our technique relies on three pillars: folks first, appearing for society, eco-solutions. We’re proud to say that 100% of our services are ISO 14001 licensed (the worldwide commonplace that units necessities for an efficient environmental administration system) and that Verescence has been awarded the Ecovadis Platinum Medal – making the Group and all our manufacturing services within the prime 1% of probably the most superior CSR firms among the many 90,000 firms rated by Ecovadis on the earth, all sectors mixed.

Verescence affords its prospects sustainability-focused R&D methods within the following areas:


  • Cut back: Light-weight glass packaging has a major impression on C02 emissions. We scale back the burden from 20% to 60%.


  • Recycling: We’ve developed reusable options – akin to a refillable jar with a glass mug – and we additionally provide bottles with a screw neck that permit “filling” and “separability” of the packaging to facilitate recycling.


  • Recycle: Our Verre Infini (infinite glass) with 20% recycled glass reduces the usage of uncooked supplies, minimizes CO2 emissions by 5% and saves power within the manufacturing course of. Our PCR comes from domestically in recycling services within the international locations the place our factories are positioned. Within the US, we developed a partnership with Strategic Materials, the chief in glass recycling to ship our PCR.


  • Substitute: Glass packaging is probably the most sturdy materials, produced from pure elements, inert — no content material interplay — infinitely recyclable, perceived as luxurious and environmentally accountable. There’s a “glazing” development – to vary from plastic to glass, particularly in skincare, but in addition in new areas akin to lip gloss and mascara.

At Verescence, we’re decided to help our key prospects by collectively creating revolutionary and sustainable glass packaging options. We’ve constructed a number of robust technical partnerships with necessary packaging suppliers, which facilitates technical validation of key initiatives.

We’ve developed a number of initiatives along with firms that manufacture within the USA and have an excellent success story with REN on their new clear skincare jar. Verescence & Anomatic joined forces to develop extra sturdy packaging and ensured the technical match between the glass jar and the aluminum lids.

At Verescence North America, now we have a variety of well-designed commonplace bottles and jars made within the USA, together with the Penelope, Cléopâtre and Tango strains. We offer quick native packaging options for indie or worldwide manufacturers. For IT Cosmetics & Kiehl’s, for instance, we supplied our gentle tango bottles. For YTTP, we rapidly tracked a launch in lower than 8 weeks with our Cléopâtre jar.

We implement our new 20% PCR composition on all our commonplace bottles and jars; We began early this 12 months with our services in Europe, and by the tip of 2022 we can have our new 20% PCR glass composition in place for the USA. It is a challenge that our prospects within the US have been eager for!

In Pores and skin Care, we launched Clinique’s new Good Scientific Restore Eye Cream, a part of the glazing development of adjusting plastic to glass. It’s a 15 ml eye serum with a clear press jar of 15 ml, varnishing, sizzling stamping and silkscreen, 100% made within the USA.

In Perfume, we launched Oui Juicy Couture Play – 4 new fragrances for girls. The challenges included find out how to develop a deep push-up and have an ideal match with prime and backside plate to have the ability to stack one bottle on prime of the opposite. As a complete, it’s a very stunning and playful package deal – and really profitable.

Verescence has robust CSR commitments and we’re working exhausting to turn out to be local weather impartial by 2050, which implies that our enterprise’ carbon dioxide emissions are our prime precedence. We’ve already lowered our CO2 emissions by 14% between 2016 and 2021, and now we have launched a plan to attain a 40% discount in emissions by 2034 from a 2019 base 12 months. This roadmap was not too long ago validated by The Science Based mostly Targets Initiative (SBTi), confirming that our objective is consistent with the “properly under 2 ° C” trajectory. The principle challenge is electrification of our furnaces, and we’re accelerating this power transition by already changing a furnace in 2025. Rising the usage of PCR content material in our glass formulation is one other challenge, in addition to recovering the residual warmth from our furnaces to warmth our buildings. Our emissions journey is properly underneath approach in our enterprise, and the following step is to deal with emissions in our provide chain.

Leave a Comment

A note to our visitors

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.