Verescence leads the way forward for environmentally pleasant glass packaging and inside design

Verescence, a world chief in glass packaging for the fragrance and cosmetics business, affords regional manufacturing in 4 zones worldwide – together with in Atlanta, GA, with its state-of-the-art manufacturing and ornament facility. Because the drive for sustainable packaging – and “glazing” grows stronger, the provider more and more accepts magnificence model prospects who change from plastic to glass, particularly relating to skincare packaging. Right here, Jamie Matusow talks to Michel Levisse, VP Gross sales, New Product Improvement & Advertising — North America, in regards to the firm’s emphasis on sustainability — from native provide chain initiatives to decreasing CO2 emissions — and why CSR is on the core of their DNA.

Verescence is a world chief in glass packaging for the fragrance and cosmetics business. Our first glass manufacturing facility was created in 1896 in France, and for over 120 years Verescence has supplied the biggest magnificence manufacturers with its in depth experience. On the forefront of know-how, Verescence affords worldwide business protection in 4 international locations. In america, now we have two state-of-the-art glass and ornament manufacturing services in Atlanta, GA.

Verescence is passionate in regards to the magnificence business and has a singular glass and ornament know-how with unmatched industrial capability and capability available in the market. We’re continually pushing the boundaries to supply high-quality, modern and environmentally pleasant glass packaging options for worldwide and native manufacturers.

As the #1 glassmaker for luxurious and premium perfume, our full ornament capability contains silk screening, varnishing, sizzling stamping, faucet printing, gluing, marking, acid etching and likewise distinctive patented applied sciences resembling METAL’in & COLOR ‘i (inside silver or colour coating that’s appropriate with perfume) and security glass (coating to extend the energy of the glass).

Our international footprint and our company social duty (CSR). We’ve got a singular international footprint with manufacturing services within the US, Europe and Asia, near our prospects for a brief and native provide chain.

CSR is the core of our DNA. Our technique relies on three pillars: individuals first, appearing for society, eco-solutions. We’re proud to say that 100% of our services are ISO 14001 licensed (the worldwide commonplace that units necessities for an efficient environmental administration system) and that Verescence has been awarded the Ecovadis Platinum Medal – making the Group and all our manufacturing services within the prime 1% of essentially the most superior CSR corporations among the many 90,000 corporations rated by Ecovadis on the earth, all sectors mixed.

Verescence affords its prospects sustainability-focused R&D methods within the following areas:


  • Scale back: Light-weight glass packaging has a big influence on C02 emissions. We scale back the load from 20% to 60%.


  • Recycling: We’ve got developed reusable options – resembling a refillable jar with a glass mug – and we additionally supply bottles with a screw neck that enable “filling” and “separability” of the packaging to facilitate recycling.


  • Recycle: Our Verre Infini (infinite glass) with 20% recycled glass reduces the usage of uncooked supplies, minimizes CO2 emissions by 5% and saves power within the manufacturing course of. Our PCR comes from regionally in recycling services within the international locations the place our factories are positioned. Within the US, we developed a partnership with Strategic Materials, the chief in glass recycling to ship our PCR.


  • Exchange: Glass packaging is essentially the most sturdy materials, constructed from pure components, inert — no content material interplay — infinitely recyclable, perceived as luxurious and environmentally accountable. There’s a “glazing” pattern – to vary from plastic to glass, particularly in skincare, but additionally in new areas resembling lip gloss and mascara.

At Verescence, we’re decided to help our key prospects by collectively creating modern and sustainable glass packaging options. We’ve got constructed a number of sturdy technical partnerships with essential packaging suppliers, which facilitates technical validation of key tasks.

We’ve got developed a number of tasks along with corporations that manufacture within the USA and have an excellent success story with REN on their new clear skincare jar. Verescence & Anomatic joined forces to develop extra sturdy packaging and ensured the technical match between the glass jar and the aluminum lids.

At Verescence North America, now we have a variety of well-designed commonplace bottles and jars made within the USA, together with the Penelope, Cléopâtre and Tango traces. We offer quick native packaging options for indie or worldwide manufacturers. For IT Cosmetics & Kiehl’s, for instance, we supplied our mild tango bottles. For YTTP, we rapidly tracked a launch in lower than 8 weeks with our Cléopâtre jar.

We implement our new 20% PCR composition on all our commonplace bottles and jars; We began early this 12 months with our services in Europe, and by the top of 2022 we could have our new 20% PCR glass composition in place for america. It is a mission that our prospects within the US have been eager for!

In Pores and skin Care, we launched Clinique’s new Good Scientific Restore Eye Cream, a part of the glazing pattern of fixing plastic to glass. It’s a 15 ml eye serum with a clear press jar of 15 ml, varnishing, sizzling stamping and silkscreen, 100% made within the USA.

In Perfume, we launched Oui Juicy Couture Play – 4 new fragrances for girls. The challenges included tips on how to develop a deep push-up and have an ideal match with prime and backside plate to have the ability to stack one bottle on prime of the opposite. As an entire, it’s a very lovely and playful bundle – and really profitable.

Verescence has sturdy CSR commitments and we’re working laborious to turn into local weather impartial by 2050, which implies that our enterprise’ carbon dioxide emissions are our prime precedence. We’ve got already decreased our CO2 emissions by 14% between 2016 and 2021, and now we have launched a plan to realize a 40% discount in emissions by 2034 from a 2019 base 12 months. This roadmap was lately validated by The Science Primarily based Targets Initiative (SBTi), confirming that our purpose is in step with the “nicely beneath 2 ° C” trajectory. The primary mission is electrification of our furnaces, and we’re accelerating this power transition by already changing a furnace in 2025. Growing the usage of PCR content material in our glass components is one other mission, in addition to recovering the residual warmth from our furnaces to warmth our buildings. Our emissions journey is nicely beneath approach in our enterprise, and the following step is to handle emissions in our provide chain.

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