Way of life expands its presence offline, opening its first ever magnificence model IKSU

Way of life has launched its first ever magnificence model IKSU for all make-up lovers.

With a variety of merchandise and inexpensive value ranges, IKSU strives to achieve ladies with a message of “self-love”. IKSU is free from animal cruelty, sulphates and parabens. A model created for ladies on the go, IKSU is for ladies who really feel empowered, assured and incurable.

With the idea that make-up is a type of artwork and self-expression, IKSU has launched a variety of magnificence merchandise to satisfy the wants of each magnificence lover. IKSU acknowledges the love and significance of magnificence in these ladies’s lives and subsequently encourages them to have interaction in wholesome doses of self-love with out judging.

All merchandise are chosen particularly for as we speak’s ladies, who’re at all times on the lookout for stylish merchandise. With IKSU, high quality and affordability may be seamlessly accessible below one roof. The model provides a complete vary of facial merchandise together with foundations, concealers, blushes and highlighters. The vary additionally contains eye merchandise similar to eyeliners and kohl pencils together with vibrant shades of lipstick and a colourful palette of nail colours from simply 99 Rs, IKSU has one thing for everybody!

Devarajan Iyer, VP, Advertising and marketing at Way of life Worldwide stated, “We’re extraordinarily excited to enter the sweetness phase with the launch of Way of life’s first make-up model ever. IKSU is for ladies who categorical and reward their magnificence. Customers can anticipate high quality and worth for cash from the IKSU vary. With the launch of IKSU, Way of life continues to be a single vacation spot for every little thing from garments to footwear, equipment and sweetness.

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