Way of life launches its personal magnificence model IKSU; the trade welcomes entry into the aggressive phase

Way of life Worldwide has entered the sweetness phase with its very first magnificence model IKSU. The newly launched model provides magnificence merchandise at an reasonably priced value. Whereas this undoubtedly contributes to competitors, the trade believes that the sweetness phase is on a development path and that extra manufacturers coming into the house will solely enhance the alternatives out there to customers. “The Indian magnificence market is rising quickly with the emergence of latest manufacturers coming into the market. There has by no means been a greater time than this to herald newer manufacturers for customers. It’s thrilling to see new manufacturers launching their very own magnificence vary and thus offering magnificence lovers extra high quality selections, ”says Sukhleen Aneja, CEO of Magnificence & FMCG Manufacturers, The Good Glamm Group.

IKSU will supply merchandise which can be vegan, cruelty-free, paraben-free, sulfate-free and formaldehyde-free. The model provides a spread of facial merchandise together with foundations, concealers, blushes and highlighters. The vary additionally contains eye merchandise comparable to eyeliners and kohl pencils together with vibrant shades of lipstick and a colourful palette of nail colours from 99 Rs.

Devarajan Iyer, Vice President – Advertising and marketing, Way of life Worldwide, stated that is Way of life’s first make-up model ever. “Shoppers can count on high quality and worth for cash from the IKSU vary. With the launch of IKSU, Way of life continues to be a single vacation spot for the whole lot from garments to sneakers, equipment and sweetness.” IKSU merchandise might be out there in Way of life shops and Way of life’s e-commerce web site.

Talking about Way of life’s entry into the phase, Anuj Kejriwal, CEO & CEO, ANAROCK Retail, stated: “Launching its personal magnificence model is sensible – at all times conserving in thoughts that that is an extremely aggressive phase the place each nationwide and worldwide gamers have already got a longtime market. Though Way of life undoubtedly has a head begin in in-store gross sales, it would additionally have to go an extended method to strengthen this product line by means of e-commerce. In fact, good high quality, provide and value competitiveness will be angles that Way of life will attempt use.”

A part of the Dubai-based retail and lodge conglomerate – The Landmark Group, Way of life provides a number of classes together with clothes for males, ladies and kids, sneakers, purses, vogue equipment and sweetness.

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